WATERPARK RESORT SOLUTIONS
Savvy Owl Marketing & PR offers an unrivaled and trusted marketing and media relations vision to the hospitality and waterpark industry. With a clear understanding of this niche industry, and the importance of increasing awareness and ultimately driving occupancy, Savvy Owl can deliver:
Full roll-out campaigns from ground breaking to grand opening and beyond | Proactive and reactive public relations strategies | Invaluable relationships with key trade and consumer titles and journalists | Branding, theming and concept development | Full marketing campaigns, including media buys, added value partnerships, digital campaigns and social media | Website and graphic design
H2OBX Waterpark
Savvy Owl Marketing & PR has a specialty niche in indoor and outdoor waterpark roll outs, and has successfully lead the marketing efforts for more than 20 waterparks, including the 2017 opening of H2OBX Waterpark, located in the Outer Banks, NC.
Client services
- Media List Development
- Press Release and Copywriting
- Story Pitching
- Media Visits
Camelback Resort – The Pocono Mountains, PA
Camelbeach Mountain Waterpark, Camelback Resort & Aquatopia Indoor Waterpark, Camelback Ski Resort, Camelback Mountain Adventures
Savvy Owl Marketing & PR’s media relations consistently secured top-tier story placements for Camelback Resort in the NY, NJ and Philadelphia markets, as well as national exposure. Savvy Owl Marketing was honored with a Silver Adrian Award in 2015 from HSMAI (Hospitality Sales & Marketing Association International) for outstanding PR Launch campaign.
Client services
- Full Roll-Out Campaign of the 453-room Camelback Lodge & Aquatopia Indoor Waterpark
- Event Planning and Execution
- NYC Desk Side Tours
- FAM Tours
- Media List Development
- Editorial Pitches
- Press Release and Copywriting
- Media Visits
- Reactive PR and Bylined Articles
Great Wolf Resorts
Great Wolf Lodge – Wisconsin Dells WI, Sandusky OH, Traverse City MI, Williamsburg, VA, Grapevine TX, The Pocono Mountains PA, Mason OH, Niagara Falls Canada, Kansas City KS, Grand Mound WA, Blue Harbor Resort – Sheboygan WI
Prior to founding Savvy Owl Marketing & PR, Erin Ruppenthal began her niche in the indoor waterpark resort industry during her tenure with Great Wolf Resorts – the nation’s leader in indoor waterpark development and management. Her efforts nurtured national, regional and local media relationships and positive awareness. She successfully established and managed pre-opening events for ten $100+ million indoor waterpark resorts, including groundbreakings, hard hat tours and grand openings in markets around the US and Canada. She developed and managed the production of marketing and communications materials including newsletters, web site content and media collateral, while overseeing public relations agency efforts, and the in-house PR team.
Wilderness at the Smokies – Sevierville, TN
Wilderness at the Smokies, Tennessee’s Largest Waterpark Resort & Family Adventure Center, is situated in the foothills of the Great Smoky Mountains, the #1 most visited national park, in Sevierville, Tennessee. To be sure, there are a lot of great stories to be told to travel writers.
Client services
- Press Release and Copy Writing
- Media List Development
- FAM Tours
- Media Visits
- Editorial Pitches
- Story Placement
- Reactive PR
- Bylined Articles
- Social Media Content Development
Key Lime Cove
KeyLime Cove served as Chicago’s Premier Indoor Waterpark from 2008 to 2017. During that time, Savvy Owl Marketing & PR was responsible for the planning, development and implementation of all of the organization's marketing and public relations activities targeting Greater Chicago, Milwaukee, WI and surrounding areas.
Client services
- Marketing Plan and Budget Development and Execution
- Media Buys
- Radio; TV; Print and Digital Creative
- Website Development
- Brand Partnership Management
- Public Relations Initiatives include Media List Development
- Press Release and Copywriting
- FAM Tours
- Media Visits
- Editorial Pitches
- Story Placement
- Reactive PR
- Bylined Articles
The Waters of Minocqua – Minocqua, WI
Prior to founding Savvy Owl Marketing & PR, Erin Ruppenthal delivered a strategic marketing and public relations campaign for The Waters of Minocqua, an indoor waterpark resort located in Minocqua, WI.
Client services
- Marketing Planning, Budget Development and Execution
- Print Ad Collateral
- Media List Development
- Press Release and Copywriting
- Editorial Pitching
- Event Planning and Execution
Splash Zone Waterpark - Wildwood, NJ
Located on the Wildwood Boardwalk in NJ, Splash Zone Waterpark was looking to create some excitement and buzz surrounding the launch of the new Flow House entertainment venue. Savvy Owl Marketing & PR delivered a full public relations roll out campaign designed to create awareness and buzz around the new venue.
Client services
- Media List Development
- Press Release and Copywriting
- Story Pitching; Event Planning
- Media Visits
- Business Partnership Management
- Social Media Content
- Marketing supporting include Digital, Billboard and Radio Advertising Creative
Waterpark of America, Radisson Hotel – Bloomington, MN
Prior to founding Savvy Owl Marketing & PR, founder Erin Ruppenthal was involved in the Receivership Public Relations efforts of Waterpark of America, Radisson in Bloomington, MN.
Public relations
- Media List Developmen
- Press Release and Copywriting
- Editorial Pitching; and Reactive Media Liaison
Blue Harbor Resort – Sheboygan, WI
Prior to Savvy Owl Marketing & PR, founder Erin Ruppenthal delivered a strategic public relations campaign for Blue Harbor Resort, an indoor waterpark resort nestled on Lake Michigan in Sheboygan, Wisconsin just north of Milwaukee.
Public Relations
- Brand Development
- Media List Development
- Press Release and Copywriting
- Editorial Pitching
- Reactive Media Liaison
- Event Planning and Execution, including Groundbreaking, Hard Hat Tour and Grand Opening Events