THE RIGHT WAY. NOT THE EASY WAY.
Identify opportunities to reach customers in better and more meaningful and timely ways.
Savvy Owl Marketing & PR is a Madison, WI – based marketing and PR consulting company. Founded in 2012 by Erin Ruppenthal, Savvy Owl Marketing & PR delivers senior level marketing and media relations strategy and implementation.
Prior to founding Savvy Owl Marketing & PR, Erin led the public relations and marketing efforts for upwards of 20 waterparks and 30 resorts and hotels throughout North America. Before that, she worked at one of Wisconsin’s top advertising and PR agencies. This experience has defined her career and allowed her to carve out a specialty niche in the service and hospitality industries, with unrivaled experience in the indoor waterpark and resort industry.
Savvy Owl Marketing & PR offers clients access to a collaborative team of seasoned, brilliantly-minded, creative, hard-working professionals working together for the common goal of creating exciting and effective marketing and PR solutions.
Promotional Marketing
Delivering the right promotional mix to reach your objectives including presenting information to consumers, increasing demand, and differentiating a product.
Broadcast Marketing
Compelling audio or visual messaging to impact mass markets through broadcast media.
Graphic Design
Establishing the encompassing look and feel in brand logos, print materials, themed website development and cohesive graphic design.
Special Event Planning
From ground breakings to lunch & learns to social engagements, we handle the event coordination, itinerary creation and vendor management with professional execution.
Media Relations
Through extensive relationships and access to media and bloggers, we position your business or organization in a positive, consistent and credible manner.
Website Development
From concept development, navigation and content management, branding and creative assets, to copywriting and organic search optimization, we deliver dynamic websites.
E-Marketing Solutions
Experts in developing contextual, geographical and display advertising, re-targeting programs, and paid search and organic SEO.
Roll Out/Grand Openings
Full roll-out campaigns from ground breaking to grand opening and beyond, we will put the grand in your opening.
Branding Initiatives
Bringing expertise and creativity to your brand launch and delivering ongoing impactful branding initiatives establishing the foundation of a great marketing program.